Eco-Innovations in Emerging Markets
Analyzing Consumer Behaviour and Adaptability
Format:Hardback
Publisher:Palgrave Macmillan
Published:15th Jun '16
Currently unavailable, and unfortunately no date known when it will be back
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
ISBN: 9781137587411
Dimensions: unknown
Weight: 341g
131 pages
1st ed. 2016