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Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

Pável Reyes-Mercado author

Format:Hardback

Publisher:Palgrave Macmillan

Published:15th Jun '16

Currently unavailable, and unfortunately no date known when it will be back

Eco-Innovations in Emerging Markets cover

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

ISBN: 9781137587411

Dimensions: unknown

Weight: 341g

131 pages

1st ed. 2016