Political Branding Strategies

Campaigning and Governing in Australian Politics

Lorann Downer author

Format:Hardback

Publisher:Palgrave Macmillan

Published:3rd Dec '15

Currently unavailable, and unfortunately no date known when it will be back

Political Branding Strategies cover

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

ISBN: 9781137580283

Dimensions: unknown

Weight: 454g

146 pages

1st ed. 2015