Political Branding Strategies
Campaigning and Governing in Australian Politics
Format:Hardback
Publisher:Palgrave Macmillan
Published:3rd Dec '15
Currently unavailable, and unfortunately no date known when it will be back
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
ISBN: 9781137580283
Dimensions: unknown
Weight: 454g
146 pages
1st ed. 2015