Media Research Methods

Audiences, Institutions, Texts

Peter Hughes author Ina Bertrand author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:24th Oct '17

Should be back in stock very soon

This paperback is available in another edition too:

Media Research Methods cover

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

ISBN: 9781137552150

Dimensions: unknown

Weight: 612g

385 pages

2nd edition