Media Research Methods
Audiences, Institutions, Texts
Peter Hughes author Ina Bertrand author
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:24th Oct '17
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£95.00(9781137552143)
This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
ISBN: 9781137552150
Dimensions: unknown
Weight: 612g
385 pages
2nd edition