Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

This insightful book explores South Korea's strategic use of mega-events for national development, examining their impact on economic growth and international standing.

The book Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events offers a comprehensive exploration of how South Korea has strategically utilized mega-events to foster its modern development. It delves into significant events such as the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018), analyzing their impact over three decades of rapid growth and transformation. The author discusses how these events not only elevated South Korea's international profile but also fueled nationalism and economic advancement, particularly for export-driven enterprises.

Moreover, Mega-Events and Mega-Ambitions critically examines the dual nature of mega-events, addressing both their potential benefits and the criticisms they attract. While proponents argue that such events can stimulate economic growth, detractors highlight the fiscal irresponsibility and social costs they may impose on local communities. The book provides a nuanced perspective on the conditions under which mega-events can contribute positively to national objectives, contrasting their effects in developed and developing contexts.

This insightful work serves as a valuable resource for academics, policymakers, and anyone interested in the intersection of mega-events and national development. It showcases the political and economic motivations behind South Korea's approach to leveraging these events, emphasizing their role in shaping urban, regional, and national landscapes. Overall, Mega-Events and Mega-Ambitions contributes significantly to the discourse on mega-events and their broader implications in the global context.