Fashion Brand Internationalization

Opportunities and Challenges

Elena Cedrola editor Byoungho Jin editor

Format:Hardback

Publisher:Palgrave Macmillan

Published:30th Jun '16

Currently unavailable, and unfortunately no date known when it will be back

Fashion Brand Internationalization cover

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  

ISBN: 9781137523365

Dimensions: unknown

Weight: 454g

142 pages

1st ed. 2016