Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Format:Hardback
Publisher:Palgrave Macmillan
Published:20th Jul '15
Currently unavailable, and unfortunately no date known when it will be back
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
ISBN: 9781137463319
Dimensions: unknown
Weight: 3011g
146 pages
1st ed. 2015