DownloadThe Portobello Bookshop Gift Guide 2024

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Matt Hills author

Format:Hardback

Publisher:Palgrave Macmillan

Published:20th Jul '15

Currently unavailable, and unfortunately no date known when it will be back

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary cover

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

ISBN: 9781137463319

Dimensions: unknown

Weight: 3011g

146 pages

1st ed. 2015