Marketing For Dummies
Craig Smith author Alexander Hiam author Ruth Mortimer author Gregory Brooks author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:18th May '12
Should be back in stock very soon
Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
ISBN: 9781119965169
Dimensions: 235mm x 187mm x 24mm
Weight: 765g
432 pages
3rd Edition, UK Edition