Marketing For Dummies

Craig Smith author Alexander Hiam author Ruth Mortimer author Gregory Brooks author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:18th May '12

Should be back in stock very soon

Marketing For Dummies cover

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

ISBN: 9781119965169

Dimensions: 235mm x 187mm x 24mm

Weight: 765g

432 pages

3rd Edition, UK Edition