Marketing and Finance
Creating Shareholder Value
Keith Ward author Brian D Smith author Malcolm McDonald author
Format:Paperback
Publisher:John Wiley & Sons Inc
Published:23rd Aug '13
Currently unavailable, and unfortunately no date known when it will be back
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
ISBN: 9781119953388
Dimensions: 246mm x 189mm x 17mm
Weight: 567g
288 pages
2nd edition