Lead Upwards

This insightful guide provides essential strategies for aspiring executives in startups. Lead Upwards equips readers with tools to navigate leadership challenges effectively.

In Lead Upwards, startup marketing leader Sarah E. Brown presents a comprehensive guide aimed at maximizing your impact in a startup leadership role. Drawing on over a decade of experience in scaling SaaS companies, she provides valuable insights on how to prepare for, earn, and excel in an executive position within a startup environment. This book is designed to be both illuminating and accessible, making it a perfect resource for those looking to navigate the complexities of startup leadership.

The narrative outlines each step necessary to achieve personal goals and contribute to the objectives of the startup. It emphasizes the importance of the first 90 days in a new role, offering strategies for building and maintaining a healthy team culture. Additionally, Brown discusses the art of effectively communicating results to both the leadership team and the board, ensuring that everyone is aligned and informed about progress and challenges.

Readers will also learn how to tackle the unique challenges of leading remote, distributed, or hybrid teams. The book covers management strategies that prioritize inclusivity and diversity, aligning team efforts with business goals, and inspiring leadership. A must-read for current and aspiring executives in startup firms, Lead Upwards is also a valuable addition for board members, founders, funders, and managers seeking a deeper understanding of effective business leadership.