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Persuade

The 4-Step Process to Influence People and Decisions

Jeff Cochran author Andres Lares author Shaun Digan author

Format:Hardback

Publisher:John Wiley & Sons Inc

Published:16th Aug '21

Should be back in stock very soon

Persuade cover

Transform your ability to persuade and negotiate with this practical new resource

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

In this important book you'll discover:

  • Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
  • Real world examples and practical exercises to illustrate and practice the concepts discussed
  • A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

ISBN: 9781119778516

Dimensions: 229mm x 159mm x 25mm

Weight: 454g

256 pages