Persuade
The 4-Step Process to Influence People and Decisions
Jeff Cochran author Andres Lares author Shaun Digan author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:16th Aug '21
Should be back in stock very soon
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
- Real world examples and practical exercises to illustrate and practice the concepts discussed
- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
ISBN: 9781119778516
Dimensions: 229mm x 159mm x 25mm
Weight: 454g
256 pages