Inspired

This book provides a roadmap for creating products that customers love. Inspired offers strategies for tech companies to enhance their product management practices.

In Inspired, Marty Cagan explores how leading tech companies like Amazon, Google, and Netflix create products that resonate deeply with consumers. Contrary to popular belief, these companies employ unique strategies that set them apart from the rest. Cagan, a renowned authority in technology product management, provides readers with invaluable insights into structuring and staffing effective product organizations. He emphasizes the importance of discovering and delivering products that not only appeal to customers but also align with business goals.

The book is structured to guide readers through crucial aspects of product management, including assembling the right team, identifying the right product, and fostering a strong product culture. Cagan's approach is practical, allowing readers to apply the concepts directly to their own organizations. Whether you're part of a startup seeking product/market fit or a mature company aiming to innovate, Inspired offers strategies that can elevate your product efforts and enhance customer engagement.

Filled with personal anecdotes and case studies of successful product managers from companies like Adobe and Microsoft, Inspired serves as both a guide and inspiration. The second edition of the book updates the original's insights, incorporating the latest techniques and practices that have emerged in the tech industry. This comprehensive resource is essential for anyone looking to refine their product management skills and create technology products that truly resonate with users.