Digital Services in the 21st Century
A Strategic and Business Perspective
Antonio Sanchez author Belen Carro author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:21st Jul '17
Currently unavailable, and unfortunately no date known when it will be back
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.
- Includes services, underlying technologies, and internal capabilities for social network advertising
- Covers market dynamics that determine the successes and failures of service offerings
- Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry <
ISBN: 9781119314851
Dimensions: 236mm x 160mm x 23mm
Weight: 544g
240 pages