The Handbook of Communication and Corporate Reputation
Format:Paperback
Publisher:John Wiley and Sons Ltd
Published:5th Jun '15
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£48.95(9780470670989)
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation <
ISBN: 9781119061236
Dimensions: 239mm x 168mm x 31mm
Weight: 907g
656 pages