Storytelling with Data

A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic author

Format:Paperback

Publisher:John Wiley & Sons Inc

Published:20th Nov '15

Should be back in stock very soon

Storytelling with Data cover

This insightful book teaches how to transform data into compelling narratives, enhancing communication and engagement through effective visualization techniques.

In today's data-driven world, simply presenting information is not enough; effective communication is key. Storytelling with Data emphasizes the importance of weaving narratives into data visualization. This approach transforms raw numbers into engaging stories that resonate with audiences, making the data not just informative but also memorable. The book offers a practical guide to mastering the art of data storytelling, highlighting the significance of context and audience understanding.

Throughout Storytelling with Data, readers are introduced to essential principles of data visualization. The author provides clear guidance on choosing the right type of graph and eliminating unnecessary clutter that can distract from the main message. With real-world examples, the text illustrates how to direct attention to the most critical aspects of data, ensuring that the audience grasps the intended message. This hands-on approach makes the concepts accessible and applicable to various scenarios, from business presentations to academic reports.

Moreover, the book encourages readers to embrace design thinking in their data presentations. By leveraging the power of storytelling, individuals can create compelling narratives that enhance their communication. The lessons in Storytelling with Data empower readers to transform their visualizations into impactful stories, ultimately helping them connect with their audience on a deeper level. This book is an essential resource for anyone looking to elevate their data presentation skills and make a lasting impression.

“This book is excellent value for money and recommended reading for Business Analysts and Project/Programme managers or anyone who finds they struggle to achieve the impact they hope for when attempting to communicate their reasoning and analysis.” (BCS, February 2016)

ISBN: 9781119002253

Dimensions: 234mm x 183mm x 18mm

Weight: 658g

288 pages