Innovation and Entrepreneurship

The book Innovation and Entrepreneurship provides a thorough exploration of innovation principles tailored for undergraduate students, linking theory with practical applications.

The text Innovation and Entrepreneurship (3rd Edition) serves as a comprehensive guide designed specifically for undergraduate students in business and management studies. It also caters to those enrolled in engineering and science degree programs that include management courses. This edition emphasizes accessibility, making it easier for students to grasp the essential concepts of innovation and entrepreneurship in a practical context.

In this edition, the authors delve into key theories and research surrounding innovation and entrepreneurship, synthesizing them to provide a broader understanding applicable to various sectors such as corporate, public services, and emerging technologies. The text also addresses pressing issues like sustainability and development, focusing on how to create and capture value through innovative practices. The explicit process model adopted throughout the book helps to establish clear connections between innovation and entrepreneurship, guiding students through the material effectively.

Moreover, Innovation and Entrepreneurship is designed to be fully integrated with the Innovation Portal, a dedicated online resource that offers a wealth of supplementary materials for both students and lecturers. This includes teaching resources, case studies, media clips, innovation tools, and various activities that enhance the learning experience, making it a valuable asset for anyone studying in this field.