Share This Too
More Social Media Solutions for PR Professionals
CIPR author Rob Brown editor Stephen Waddington editor
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:30th Aug '13
Currently unavailable, and unfortunately no date known when it will be back
The follow up toShare This: The Social Media Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
It probes more deeply into the subject and is divided into seven sections:
- The future of public relations
- Audiences and online habits
- Conversations
- New channels, new connections
- Professional practice
- Business change and opportunities for the public relations industry
- Future proofing the public relations industry
The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
"Is it an essential purchase? In a word, yes. To use the digital parlance of relationships, if Share This was a flash of ankle, this is the kiss, deeper and more rewarding, hinting at what is to come — if you put the work into it." (The Drum, September 2013)
ISBN: 9781118676936
Dimensions: 234mm x 160mm x 31mm
Weight: 626g
336 pages