Retail Marketing and Branding
A Definitive Guide to Maximizing ROI
Jesko Perrey author Dennis Spillecke author
Format:Hardback
Publisher:John Wiley & Sons Inc
Published:7th Dec '12
Currently unavailable, and unfortunately no date known when it will be back
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
ISBN: 9781118489529
Dimensions: 236mm x 160mm x 28mm
Weight: 712g
400 pages
2nd edition