Communicating in Business, International Edition
Amy Newman author Scot Ober author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:2nd May '12
Currently unavailable, and unfortunately no date known when it will be back
COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Part I: FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Intercultural and Team Communication. 3. Interpersonal Communication Skills. Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS. 4. The Writing Process. 5. Revising Your Writing. Part III: WRITTEN MESSAGES. 6. Neutral and Positive Messages. 7. Persuasive Messages. 8. Bad-News Messages. Part IV: REPORT WRITING. 9. Planning the Report and Managing Data. 10. Writing the Report. Part V: ORAL AND EMPLOYMENT COMMUNICATION. 11. Oral Presentations. 12. Employment Communication. REFERENCE MANUAL. Language Arts Basics. Formatting Business Documents. Common Types of Business Reports. Glossary.
ISBN: 9781111971762
Dimensions: 277mm x 217mm x 18mm
Weight: 1165g
592 pages
8th edition