Cengage Advantage Books: This is PR
The Realities of Public Relations
Dean Kruckeberg author Doug Newsom author Judy Turk author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:6th Jan '12
Currently unavailable, and unfortunately no date known when it will be back
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
1. PR Roles and Responsibilities. 2. PR's Origins and Evolution. 3. Research: Planning, Processes and Techniques. 4. Publics and Public Opinion. 5. Theoretical Underpinnings for PR. 6. PR Ethics and Responsibilities. 7. PR and the Law. 8. Strategic Management in PR Practice. 9. Communication Channels and Media. 10. Tactics and Techniques: Details That Make PR Strategy Work. 11. Campaigns. 12. Crisis and Credibility.
ISBN: 9781111836832
Dimensions: 18mm x 204mm x 252mm
Weight: 670g
384 pages
International Edition