Essentials of Strategic Management
Gareth Jones author Charles Hill author
Format:Paperback
Publisher:Cengage Learning, Inc
Published:19th Apr '11
Currently unavailable, and unfortunately no date known when it will be back
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
ISBN: 9781111525194
Dimensions: 255mm x 205mm x 14mm
Weight: 726g
432 pages
3rd edition