Managerial Economics

This textbook offers a comprehensive overview of managerial economics, focusing on its evolution due to the digital revolution and practical applications.

Now in its second edition, Managerial Economics emphasizes the profound impact of the digital revolution on managerial decision-making. The author, Wilkinson, employs a user-friendly problem-solving approach that guides readers from straightforward problems to complex case studies, illustrating practical applications of economic principles in real-world scenarios. This comprehensive textbook is essential for understanding how economic methods are integrated into the managerial process, particularly in today's rapidly evolving business landscape.

The current environment presents challenges for managers, especially in light of the Covid-19 pandemic and the ongoing technological advancements. The new edition of Managerial Economics addresses these issues, highlighting the significance of digitization in both the workplace and the broader economy. A notable addition is a chapter dedicated to consumer theory, which explores the psychological and behavioral aspects influencing economic decisions.

This textbook is designed for both undergraduate and graduate students in business and economics, making it an invaluable resource for anyone looking to enhance their understanding of managerial economics. Through its structured approach, Managerial Economics equips students with the tools needed to navigate complex economic landscapes, ensuring they are well-prepared for future challenges in their careers.