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The Psychology of Effective Activism

Robyn Gulliver author Susilo Wibisono author Kelly S Fielding author Winnifred R Louis author

Format:Paperback

Publisher:Cambridge University Press

Published:12th Aug '21

Currently unavailable, and unfortunately no date known when it will be back

The Psychology of Effective Activism cover

Summarises why, how, and when collective action and activism work effectively, for supporters, bystanders, opponents, and third parties.

This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct.This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation, Moralization and Energization, which examines the effects of failure in creating trajectories of activists' disidentification from collective action; innovation (including to radicalisation or deradicalisation); and increased moral conviction and energy. The social psychological drivers of effective collective action for four audiences are examined in detail, in four sections: for the self and supporters, bystanders, opponents, and for third parties. We conclude by highlighting an agenda for future research, and drawing out key messages for scholars.

ISBN: 9781108972109

Dimensions: 229mm x 151mm x 6mm

Weight: 140g

75 pages