Consumption, Status, and Sustainability

Focuses information from across time and culture on the relationships among status competition, consumption, and planetary sustainability.

With concern about sustainability growing, this book focuses on the impact of status competition on growing global consumption levels. It examines how a stronger understanding of the relationships between status, consumption, and other status pursuits across time and cultural difference might help bend the curve toward a sustainable future.This volume addresses current concerns about the climate and environmental sustainability by exploring one of the key drivers of contemporary environmental problems: the role of status competition in generating what we consume, and what we throw away, to the detriment of the planet. Across time and space, humans have pursued social status in many different ways - through ritual purity, singing or dancing, child-bearing, bodily deformation, even headhunting. In many of the world's most consumptive societies, however, consumption has become closely tied to how individuals build and communicate status. Given this tight link, people will be reluctant to reduce consumption levels – and environmental impact -- and forego their ability to communicate or improve their social standing.  Drawing on cross-cultural and archaeological evidence, this book asks how a stronger understanding of the links between status and consumption across time, space, and culture might bend the curve towards a more sustainable future.