The Business of Healthcare Innovation

Lawton Robert Burns editor

Format:Paperback

Publisher:Cambridge University Press

Published:12th Mar '20

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

The Business of Healthcare Innovation cover

Updated third edition of the authoritative textbook on business models and trends in the tech sectors of the healthcare industry.

This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.

'Understanding the dynamics of the medical device industry has been extremely important to me. Perhaps more than in any other sector, future medical devices, and the promises they hold for real solutions, represent the true intersection of high technology and health care. The information in this book provides a great understanding of this complex industry - the challenges of creating, improving, distributing and competing in this space. The materials included in this book provide an excellent foundation for anyone looking to solve healthcare problems with the incredible technology available today. I highly recommend it.' Kevin R. Sayer, President and CEO, Dexcom, Inc.
'Anyone interested in the healthcare field, absolutely needs to read this book. The perspective across all aspects of our industry gives the reader a unique understanding of how it all fits together. As I read the book I felt like I was reliving my over 40 years in the industry. A must read for all of us in a company, building a company, or investing who are committed to making a difference for patients.' Mark Levin, Co-Founder and Partner, Third Rock Ventures
'We are in the midst of a revolution that is transforming the pharma and biotech sectors, their strategies, business models, and revenue models. This revolution is breaking down the barriers between these two sectors, relabeling them both as 'life sciences', and calling for new models of discovery and commercialization. This new edition, written by industry experts, chronicles these changes to provide unique insights and learnings, and identifies the skill sets needed to help lead these sectors through revolutionary times.' John Maraganore, CEO, Alnylam Pharmaceuticals
'This is an important and opportune time to study and understand the medical technology sector of the healthcare market. This book does an excellent job of simplifying this complicated subject into its unique elements, analyzing each in a clear, direct style that illuminates the key issues facing this rapidly changing industry. The discussion of the sources of, impediments to and changing attitude toward device innovation and regulation are particularly welcome. I recommend this astute analysis to healthcare executives, policymakers, investors, innovators and anyone else who wants to understand the critical importance and future direction of the medical technology industry and its innovation for patients around the world.' Michael Mussallem, Chairman and CEO, Edwards Life Sciences

ISBN: 9781108749060

Dimensions: 246mm x 174mm x 28mm

Weight: 910g

516 pages

3rd Revised edition