Capital Letters

The Economics of Academic Bookselling

J M Hawker author

Format:Paperback

Publisher:Cambridge University Press

Published:6th Jun '19

Currently unavailable, and unfortunately no date known when it will be back

Capital Letters cover

Argues that academic booksellers can understand, shape, and lead a sustainable future for academic text within the marketplace.

Defines the academic bookshop, text, and market. Examines change drivers in worldwide markets. Draws on current research from commercial publishers and publishing interest groups. Includes quantitative and qualitative research data from academic booksellers. Argues that academic booksellers can lead a sustainable and equitable future for the academic text.Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

ISBN: 9781108717236

Dimensions: 179mm x 127mm x 7mm

Weight: 200g

75 pages