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Book Clubs and Book Commerce

Corinna Norrick-Rühl author

Format:Paperback

Publisher:Cambridge University Press

Published:13th Feb '20

Currently unavailable, and unfortunately no date known when it will be back

Book Clubs and Book Commerce cover

An introduction to book clubs as a distribution channel and cultural phenomenon. Book clubs and book commerce are linked inextricably.

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

ISBN: 9781108708814

Dimensions: 179mm x 126mm x 6mm

Weight: 100g

75 pages