Research Methods in Business Studies
Roger Strange author Pervez Ghauri author Kjell Gronhaug author
Format:Paperback
Publisher:Cambridge University Press
Published:12th Mar '20
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£89.99(9781108486743)
Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.
This accessible guide provides clear and practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Advanced undergraduate and postgraduate students will find it an indispensable aid when writing reports and dissertations.This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
ISBN: 9781108708241
Dimensions: 244mm x 170mm x 16mm
Weight: 700g
300 pages
5th Revised edition