Transnational Management

'If I were an MBA student studying anywhere in the world this is the book I would want as the textbook for my global strategy course. As a faculty member, this is the book I would pick for my case-based global strategic management course. Why? It's a book in its 8th edition written by world-class experts on the topic. A book written with succinct but comprehensive introductions to cases that are complex and true-to-life. A book that discussed strategies and structures of twenty-first century multinationals: parents, subsidiaries and their alliance partners. A book that covers twenty-first-century issues such as sustainability, corruption, and emerging economy multinationals. In Transnational Management, managers of multinationals are engaged in games of global chess, using integration, responsiveness and worldwide learning to engineer long-run competitive advantage. This is the way that global strategy should be taught. Enjoy!' Lorraine Eden, Texas A & M University, President, Academy of International Business
'I have been using Transnational Management in my MBA International Competitive Strategy Courses for over ten years. Since then I have not been able to find another text which compares with the relevance, applicability, and readability of this one. I eagerly await the publication of each new edition as each one is updated with fresh content and new cases. The latest edition does not disappoint and I cannot wait to try it in my next term.' P. Roberto Garcia, Young-Jin Kim Distinguished Clinical Professor of International Business Director, Indiana University
'In this 8th edition, the authors have maintained the unique pedagogic philosophy that has been a hallmark of this special book for so long. With a full suite of companion teaching and learning materials, the three parts of the book, strategic imperatives, the organizational challenge and managerial implications have captured the tensions that continue to dominate cross-border management. Contemporaneity again is maintained after its successful twenty-five year dominance in this field as emerging issues continue to transpire. Practitioners alongside students and researchers will find answers to their cross-border management puzzles in this book. This remains an outstanding book.' Peter W. Liesch , University of Queensland
'Great for undergraduate students. Content is concise and consistent, based on one framework, which facilitates understanding and learning.' Martyna Jacenko, Florida International University