Economic Psychology

This textbook offers a comprehensive exploration of economic psychology, focusing on decision-making and its application in various markets. Economic Psychology is essential for students in related fields.

Economic psychology is a fascinating field that delves into how psychological factors influence economic decisions. In Economic Psychology, the authors, both leading psychologists, provide a comprehensive overview of the theoretical aspects of this discipline while emphasizing its practical applications. The book serves as an invaluable resource for advanced undergraduate and postgraduate students studying economic psychology, behavioral economics, and social psychology across business and psychology departments.

The authors start by examining decision-making processes and the lay theories that underpin our economic behaviors. They then explore three significant markets: consumer, labor, and financial markets, illustrating how economic behavior manifests in interactions between individuals and institutions. The book also addresses the complexities of collective cooperation and the pursuit of economic prosperity, highlighting the psychological underpinnings of these interactions.

Throughout Economic Psychology, readers will find numerous applied examples that enrich their understanding of the material. Each chapter is thoughtfully structured, featuring overviews, summaries, key terms, and questions designed to engage students and encourage further exploration of the topics discussed. This book is not only a textbook but also a vital tool for anyone looking to grasp the intricate relationship between psychology and economic behavior.