Handbook of Color Psychology

A multidisciplinary, integrative volume featuring comprehensive coverage of the exciting and burgeoning area of color psychology.

Color is ubiquitous in our perceptual world. This Handbook features comprehensive coverage of emerging theory and research from the exciting and burgeoning area of color psychology. This is a must-have resource with contributions from the top scholars in the field.We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.