Presidential Campaigns in Latin America

'The voluminous literature on democratization in Latin America has given relatively little attention to presidential campaigns, despite their centrality to the democratic process in the region. Taylor C. Boas addresses that shortcoming in this impressive book. His analysis provides new insights into the strategic behavior of presidential candidates, party organizations, and professional campaign managers and consultants, and it demonstrates how these actors craft technocratic, populist, personalist, and programmatic appeals to voters. This book is a major contribution to the scholarship on democratic representation in contemporary Latin America.' Kenneth M. Roberts, Cornell University
'Presidential Campaigns in Latin America is an innovative and important work on presidential campaign strategies in contemporary Latin America. Taylor C. Boas's book marks an important effort to explain how and why campaign strategies evolve over time. His argument centers on the emulation of campaign strategies by successful presidents and the non-emulation of campaign strategies of unsuccessful presidents. The research is based on high-quality fieldwork in Chile, Brazil, and Peru.' Scott Mainwaring, Eugene and Helen Conley Professor of Political Science, University of Notre Dame, Indiana