Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
Alvaro Cuervo-Cazurra author Seung Ho Park author William Newburry author
Format:Paperback
Publisher:Cambridge University Press
Published:17th Mar '16
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£69.99(9781107073142)
This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
ISBN: 9781107421523
Dimensions: 227mm x 151mm x 13mm
Weight: 350g
230 pages