ASEAN Champions

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makers, but also business practitioners working in emerging markets.With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.