Brands, Competition Law and IP
Ioannis Lianos editor Spencer Weber Waller editor Deven R Desai editor
Format:Hardback
Publisher:Cambridge University Press
Published:20th Jul '15
Currently unavailable, and unfortunately no date known when it will be back
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
ISBN: 9781107103467
Dimensions: 235mm x 159mm x 20mm
Weight: 550g
282 pages