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Law and Creativity in the Age of the Entertainment Franchise

Michael Handler editor Kathy Bowrey editor

Format:Hardback

Publisher:Cambridge University Press

Published:13th Nov '14

Currently unavailable, and unfortunately no date known when it will be back

Law and Creativity in the Age of the Entertainment Franchise cover

This collection explores how creators extend the commercial life of their creative endeavours, and the impact of these legal developments.

Much of the value in the entertainment industry today lies in franchises – fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity – that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments.Much of the real value in the entertainment industry today lies in franchises – fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity – that create an ongoing presence in the marketplace. The entertainment franchise now shapes the global cultural landscape. However, scholars have devoted little attention to how intellectual property law has changed or is being stretched in practice to accommodate this type of creativity and form of enterprise. Covering law and practice in jurisdictions such as the UK, the EU, the USA, Australia, Spain and the Caribbean, this collection explores the 'fit' of intellectual property laws with specific franchises and tracks the way creators and entrepreneurs work around law's limitations. Case studies include mega-film franchises, fan activity, hip-hop, the management of celebrity reputation, flamenco, 'Disneyfied' theatre, film and television funding, arts festivals and 'carnival in a box'.

'This rich collection details the complex, dispersed collaboration involved in the development of successful entertainment 'franchises' - arguably among the most powerful modes of creative production today. The ten essays depart from the kind of narrow, doctrine-driven scholarship that proliferates in mainstream IP publications to offer models of genuinely significant IP research. The essays extend and deepen critical scrutiny of such key concepts in IP law as creative 'authorship' and original 'work', and address the neglected topic of the institutional management of creative output.' Martha Woodmansee, Case Western Reserve University, Cleveland

ISBN: 9781107039896

Dimensions: 235mm x 157mm x 16mm

Weight: 480g

255 pages