Effective Crisis Communication
Moving From Crisis to Opportunity
Timothy L Sellnow author Robert R Ulmer author Matthew W Seeger author
Format:Paperback
Publisher:SAGE Publications Inc
Published:27th Jan '23
Should be back in stock very soon
In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
ISBN: 9781071852392
Dimensions: unknown
Weight: 390g
264 pages
5th Revised edition