Consumer Research Methods in Food Science
Carlos Gómez-Corona editor Heber Rodrigues editor
Format:Hardback
Publisher:Springer-Verlag New York Inc.
Published:8th Apr '23
Currently unavailable, and unfortunately no date known when it will be back
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.ISBN: 9781071629994
Dimensions: unknown
Weight: unknown
472 pages
2023 ed.