Building Dynamic Business Communities

This book is based on the author’s experience in creating communities and helping organizations and individuals create communities that provide for evangelism. This creates marketing and sales at low, or no, cost of acquisition. It serves as a powerful tool for business owners, business executives, and entrepreneurs. The literature supporting communities and the power of referral, peer-level influence, and normative buying pressures is enormous. This is not an internet-based or direct marketing initiative, which is based on a zero-sum game and is unethical or illegal. These communities are both “live” and remote, and become perpetual motion sales machines. Most organizations have the raw material for successful communities, but they do not realize it nor do they know how to go about creating them.

This book will remedy that. The author believes that many people are still “lonely” and isolated post-pandemic with remote work or hybrid work. Communities can embrace these people to build “belongingness” and higher performance. The key benefits are gaining value for merely bringing people together who normally would never have met; providing viral marketing among members which is effective 24/7; easily creating global communities to expand business; and dramatically building one’s brand. Essentially, this book will enable the reader to use a dozen pragmatic, sequential steps to organize resources, publicize, gain members, provide instant value, and assemble critical mass for the community to continually add members and perpetuate itself: “the chain reaction of attraction”®.