Hospitality and Tourism Marketing
Building Customer Driven Hospitality and Tourism Organizations
Esi Akyere Mensah author Ishmael Mensah author Robert Ebo Hinson author George Kofi Amoako author Isaac Coffie author Eddy Khosa author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:5th Apr '24
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£54.99(9781032688473)
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.
In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
ISBN: 9781032688480
Dimensions: unknown
Weight: 848g
352 pages