Corporate Cancel Culture and Brand Boycotts

The Dark Side of Social Media for Brands

Angeline Close Scheinbaum editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:30th Sep '24

Should be back in stock very soon

Corporate Cancel Culture and Brand Boycotts cover

This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‑world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance.

Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.

“With the increasing relevance of social media in the business world today,

understanding ‘corporate cancel culture’ is extremely important to maintaining

relevancy. As social media continues to evolve, considering consumer

perceptions of companies through the lens of social media is critical for upholding

and protecting reputation, managing public relations and guiding

leadership decisions. Companies and social media users who wish to preserve

their brands would be wise to read this book.”

Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University

“This research‑based book examines ‘corporate cancel culture’ and how it

affects brands and business. Chapters on misinformation, cancel culture, the

dark side of memes, and issues with livestream social media shopping provide

a modern take for marketers and social media users alike.”

Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious

ISBN: 9781032670492

Dimensions: unknown

Weight: 480g

228 pages