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Media Messages in the 2022 Midterm Election

Division, Deniers, Dobbs, and the Donald

Dan Schill editor John Allen Hendricks editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Publishing:29th Apr '25

£39.99

This title is due to be published on 29th April, and will be despatched as soon as possible.

This paperback is available in another edition too:

Media Messages in the 2022 Midterm Election cover

The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often-polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.

This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data-driven research, and case studies from high-profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.

There is a paucity of research on communication and midterm elections in the field of political communication, pointing up a lack of knowledge of the agenda dynamics of midterms, the impact of media frames, and how media and politics intersect to influence voter choices in Congressional elections. In this edited volume, John Allen Hendricks and Dan Schill help redress this imbalance by focusing on the critical 2022 midterm elections, with chapters organized around how conspiracy theories, media frames, and news narratives influenced the campaign trajectory. Given the political importance of the 2022 midterms, this book goes a long way toward illuminating our knowledge of how media messages – based on both legitimate issues and conspiratorial ideation – influenced the contours of the campaign.

Richard M. Perloff, Distinguished Professor of Communication and Political Science, Cleveland State University

The 2022 Midterm Election was something of a puzzle — until this book came along. In its pages, accomplished and promising scholars offer fascinating studies regarding political communication via traditional and new media channels. This book offers vital findings regarding the continuing evolution of campaign discourse in our highly volatile political era.

Stephen J. Farnsworth, Ph.D, Professor of Political Science and International Affairs, University of Mary Washington

The book’s lineup of distinguished scholars illuminate the complex interplay between candidate strategies, traditional media, new media, and voter preferences. A must-read for anyone – scholar, student, practitioner, or citizen - seeking to understand the media’s evolving election role.

Thomas E. Patterson, Bradlee Professor of Government & the Press, Harvard University

ISBN: 9781032577548

Dimensions: unknown

Weight: unknown

328 pages