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Social Sector Communication

Concepts, Strategies and Case Studies

Jaishri Jethwaney author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:22nd Jul '24

Currently unavailable, and unfortunately no date known when it will be back

Social Sector Communication cover

Communication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those engaged in social sector communication including the government, which invests heavily into the sector.

This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in the development of communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporate-–NGO interface vis-à-vis CSR projects.

This book will be useful to students of social work, business and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.

ISBN: 9781032537245

Dimensions: unknown

Weight: unknown

210 pages