Transition to Advanced Analytics

Get a Return on Your Analytics Investment

Jason Tan author Brian Ferris author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:5th Apr '24

Currently unavailable, and unfortunately no date known when it will be back

Transition to Advanced Analytics cover

Amazon knows the products we’re interested in and shows us more to boost the size of our shopping cart. Google Maps knows the best route to get from A to B and recommends it to get us there in the shortest possible time. Netflix knows the media we enjoy most and recommends more to boost streaming time. However, many companies still fall short with their data analytics practices.

This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system. This book can guide you in how traditional industries like retailers, banks and insurers can utilise and develop advanced analytics complementing their enterprise systems while embedding advanced analytics directly to optimise revenue and customer experience. Detailed in this book is a world-class analytics application used by loyalty point providers, banks, insurers and leading retailers.

The title also provides a step-by-step implementation framework for Chief Digital and Artificial Intelligence Offices to develop their advanced analytics capabilities in tandem with legacy IT systems.

"As a Chief Enterprise Architect with decades of experience steering technology strategies for industry giants like Intuit and Veritas, I found this book to be a trailblazing compass for traditional companies and modern startups alike. Its insightful navigation through the evolution of data, AI and advanced analytics, combined with actionable frameworks for technical and organisational implementation to embed advanced analytics, comes together seamlessly as a strategy playbook for cultivating a culture of data-driven excellence. A must-read for any leader harnessing the dynamic potential of advanced analytics!"

Geeta Pyne, Chief Architect at TIAA

"This is a timely guide that deeply aligns with my own experience with technology and software business! As the CEO and co-founder of Weaviate, I’ve witnessed firsthand the pivotal role that data, AI, and analytics play in guiding informed decision-making and shaping the trajectory of businesses. In an era where AI and machine learning are increasingly integral to most businesses, this book couldn’t have come at a more opportune moment. Many would stand to benefit from the clear roadmap that Ferris and Tan have laid out to navigate the complexities of modern analytics!"

Bob van Luijt, CEO and Co-Founder of Weaviate

"I loved this book. It covers the whole gambit from describing what advanced analytics is through to how to drive value from your analytics investment. It also talks about the more defensive parts of a data strategy—building firm foundations and governance and ethics. It’s essentially a playbook for building a data strategy and culture in a modern but traditional organisation."

Andy Sutton, General Manager, Advanced Analytics, Endeavour Group

"Simplifying and conveying topics that are multi-generational, systemic and cross-discipline is not for the faint of heart. Yet somehow accomplished in this important body of work. Walking that fine line between being comprehensive yet pragmatic, it is a must-read for anyone seeking real-world examples of what must be built right with data, analytics and AI foundations or what can go very wrong without this basis. There is nothing quite like people who have ‘been there, done that’, to create an engaging roadmap and narrative focused on value and genuine engagement first."

Valerie A. Logan, CEO and Founder, The Data Lodge (Your Home for Data Literacy)

"If you are looking for a guide to empower you with your data and analytical work and to hone your knowledge on creating action with data and analytics, then turn to Jason Tan and Brian Ferris’s book. Don’t miss out on this opportunity to further your knowledge on these important matters."

Jordan Morrow, Senior Vice President of Data and AI Transformation, AgileOn

"Data analytics is an incredibly complex field requiring collecting, cleaning, structuring and interrogating data sets to generate usable insights. Brian Ferris has built extensive experience in this area from his roles at Loyalty NZ, Nike, Heineken and other major brands. Brian’s ability to take complex concepts and explain them in clear, consumable language makes this book accessible at all levels. Highly recommended for students and experts alike."

Philip Shelper,CEO and Founder, Loyalty and Reward Co., Author, Loyalty Programs: The Complete Guide

ISBN: 9781032527543

Dimensions: unknown

Weight: 263g

160 pages