Essentials of Business Research Methods

This book provides a comprehensive guide to research methods for business students, emphasizing practical data analysis and ethical considerations. Essentials of Business Research Methods is essential for informed decision-making.

The book Essentials of Business Research Methods serves as a vital resource for business students seeking a clear and thorough introduction to research methodologies and analytical techniques. It emphasizes a hands-on, practical approach to the essential managerial task of data collection and application, empowering students to make informed business decisions. The authors strive to demystify the research process, ensuring that readers can effectively gather and utilize data in a timely manner.

In this fifth edition, Essentials of Business Research Methods addresses both qualitative and quantitative analysis, covering a wide range of critical topics. Readers will explore ethical considerations in business research, privacy issues, and the significance of data analytics. The book also delves into customer relationship management and strategies for conducting effective information-gathering activities amidst the rapid changes in the business landscape. Notably, it includes discussions on emerging technologies like machine learning and blockchain, alongside an expanded focus on secondary data, illustrated with global examples.

To enhance learning, the textbook incorporates a realistic continuing case study, applied research examples, and ethical dilemma mini-cases, allowing students at both undergraduate and postgraduate levels to see the real-world application of business research. Additionally, Essentials of Business Research Methods is supported by a variety of online resources, including an instructor's manual, PowerPoint slides, and a test bank, making it an invaluable tool for educators and students alike.