Bulletproof Fashion

"Since Cynthia Enloe analysed the militarisation of Campbell’s soup cans, feminist scholars have been revealing a variety of previously invisible ways that (gendered) militarisations pervade everyday life across the globe. Bulletproof Fashion is an important contribution to this work, both empirically and theoretically. Starting at the tragic reality of the rise of children’s bulletproof clothing responding to American school shootings, Barbara Sutton demonstrates that the fashion of fear has become a norm not an exception. Sutton links this militarised fashion to the security state in a book as important as it is fascinating, as innovative as it is timely."

Laura Sjoberg, British Academy Global Professor of Politics and International Relations, Royal Holloway, University of London, UK

"This book is a must-read for anyone concerned with understanding individualized approaches to gun violence prevention specifically and violence prevention more generally. Sutton lays out the stark choices that we as a society face. Do we move in the direction of guns everywhere and citizens including small children attired in body armor that purports to protect them or in a more collectivist direction of mutual care that addresses the underlying causes of gun violence? Sutton’s book will help us to understand the powerful interests pushing us in the direction of a militarized society where we are all responsible for our personal safety rather than looking out for one another."

Mary Bernstein, Associate Dean of The Graduate School and Professor of Sociology, University of Connecticut, USA

"Barbara Sutton provides an unflinching consideration of the grim collision of unfettered violence and marketized fear. In civilian-marketed bulletproof fashion, Sutton identifies the quintessential commodity fetish, the object imbued with mystical meaning above and beyond its mere use value. While the Kevlar vest or backpack is not likely to protect us from the onslaught of firearm violence, we spend billions for a taste of invulnerability, for a symbolic bulwark against the unbearable burden our bodies are asked to bear in 21st century America. In accessible, cogent prose, this book exposes the stark emotional and political implications of an increasingly armored body politic."

Caroline Light, Senior Lecturer and Director of Undergraduate Studies, Harvard University, USA

"How do fears of gun violence influence not just our emotions, but our bodies and even clothing choices? How do desires for maximizing personal security take shape through fashion? Barbara Sutton’s important and timely book examines the new phenomenon of bulletproof clothing -- from leather jackets to women’s corsets to young children’s backpacks -- to show how fashion helps Americans manage their fears of becoming the next victim. Bulletproof clothing turns the systemic problem of gun violence into an individual consumer choice, and exacerbates social inequalities of race, gender and class. Anyone who wants to understand the effects of excessive gun violence in the US should read this surprising and compelling book."

Elisabeth Anker, author of Ugly Freedoms