The Routledge Handbook of Destination Marketing
Dogan Gursoy editor Christina Chi editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:13th Jun '22
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£215.00(9781138118836)
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.
Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, TheRoutledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
"This volume contains fundamental information for readers who are interested in destination marketing, destination branding, destination sustainable development and destination innovation marketing. The chapters investigate current trends and prospects for the future and are presented in a comprehensive yet accessible way. This book provides a global insight into the dynamic sector of destination marketing and will be a valuable reference for students and scholars alike."
Anestis K. Fotiadis,Zayed University, United Arab Emirates
"This is a comprehensive book in tourism and hospitality with an international perspective. It provides a very practical and accessible guide for tourism and hospitality researchers as well as destination planners, developers and marketers. Anyone who engages in destination marketing, either as an academic or as a practitioner, and strives to make a 'positive and meaningful impact' on the industry will find the book very useful and inspiring."Levent Altinay, Oxford Brookes University, UK
ISBN: 9781032339139
Dimensions: unknown
Weight: 680g
560 pages