Marketing Analysis in Sport Business

This book offers insights into sport marketing analytics, emphasizing consumer experience and evidence-based practices for effective marketing strategies in the sports industry.

This book delves into the realm of sport marketing analytics, emphasizing the importance of consumer engagement in successful marketing strategies. By focusing on the consumer experience, Marketing Analysis in Sport Business highlights how analytical techniques can significantly enhance marketing practices that are both effective and evidence-based, tailored to meet actual consumer needs.

The text presents a comprehensive exploration of contemporary sport marketing analytics, showcasing its vital role in today's sports industry. It illustrates how rigorous analytical procedures serve as the backbone for developing marketing strategies that resonate with consumers. Marketing Analysis in Sport Business provides valuable insights into various facets of the industry, including digital communications, social media, digital ticketing, and event marketing, while also addressing the economic ramifications of recent global events like COVID-19.

Featuring cutting-edge case studies and contributions from authors across 15 countries, this book offers a diverse range of perspectives on the global sport industry. It serves as an essential resource for advanced students, researchers, and professionals engaged in sport business and management, sport development, marketing, strategic management, or international business. The insights presented are not only relevant but also crucial for understanding the evolving landscape of sport marketing analytics.