Hospitality and Travel Marketing
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:27th Oct '22
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9781032274133)
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.
Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world.
This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:
• Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing
• A new chapter on social responsibility, societal and social marketing
• New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization
• New global case studies throughout with reflective questions to use in class or for self-study
• New marketing and e-marketing mini cases throughout the book
• New and updated additional resources to aid understanding and teaching, including PowerPoint slides
This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
"The fifth edition of Hospitality and Travel Marketing breaks new ground in this field by offering an insightful outlook on the latest marketing thinking for the post-COVID era, including new approaches to social marketing and sustainable development. This book will be of interest to students, practitioners and researchers in hospitality and tourism seeking a fresh approach grounded in the latest scholarly knowledge as well as best practices globally. Crucially, the book’s proven systems-based approach to marketing will give practitioners and scholars alike an opportunity to reflect on the wider and longer-term consequences of their decision-making. This is particularly important at a stage when our world faces a great deal of uncertainty at different levels".
Professor J. Andres Coca-Stefaniak, Professor of Tourism, Events and Sustainability, Greenwich Business School, University of Greenwich, London, UK.
"Hospitality and Travel Marketing, Fifth Edition is an essential resource for learners and destination marketers. When I developed a new Destination Management and Marketing course for undergraduate learners at Royal Roads University, Dr. Alastair M. Morrison was exceptionally responsive and supportive in providing guidance and resources which became foundational and essential throughout the course. The new Fifth Edition provides greater insights into critical tourism sustainability concepts and practices".
Ray Freeman, Royal Roads University (2011–2020), Principal Consultant and CEO of Left Coast Insights Ltd., British Columbia, Canada.
"The refreshed Hospitality and Travel Marketing is a much-needed new textbook focusing on the recent trends and issues in the industry post-COVID. Having used this book myself, I greatly appreciate its systematic structure and flow. Professor Morrison has used his extensive global experience in crafting a truly useful and accessible book that is full of great examples and new features. Just like my own students, readers will enjoy the engaging style of writing and the contemporary hospitality and travel marketing cases and applications. The consumer-oriented approach is refreshing, as is the emphasis on social responsibility in marketing and e-marketing. Everyone with a serious interest in hospitality and travel marketing should get a copy and study this text carefully".
Professor Dae-Young Kim, Professor of Hospitality Management, University of Missouri, Columbia, Missouri, USA.
"The new textbook by Professor Morrison is an important tool for future travel, tourism, and hospitality leaders to be prepared for a world post-COVID-19 pandemic. Travel and tourism have completely changed, and previous textbooks are for the most part obsolete. This new edition unpacks critical issues such as COVID-19, social responsibility, climate change, social commerce, and many others. Not only do I fully endorse this textbook and congratulate the author, but I view this edition as an important part of any tourism marketing course, and an addition to any tourism and hospitality marketer's library."
Dr Jens Wolf Thraenhart, CEO, Barbados Tourism Marketing, Inc.
ISBN: 9781032274126
Dimensions: unknown
Weight: 1640g
638 pages
5th edition