Strategic Social Media as Activism

This insightful volume, Strategic Social Media as Activism, explores how strategic communications shape digital activism through social media campaigns.

In Strategic Social Media as Activism, a diverse array of theoretical and empirical perspectives converge to explore the pivotal role of strategic communications in shaping social media messaging campaigns aimed at fostering digital activism. The book delves into how these campaigns are crafted to engage audiences and spur action on pressing social issues. By examining various strategies, the authors provide insights into the effectiveness of different approaches in mobilizing support and fostering community engagement through online platforms.

As social activism gains momentum, individuals are empowered to utilize their roles as both creators and consumers to address themes of identity, diversity, justice, and action in the realm of digital activism. This edited volume places contemporary activism within a historical context, drawing connections to movements such as modern-day feminism, Black Lives Matter, #MeToo, and the advocacy for Missing and Murdered Indigenous Women. Each chapter offers a unique perspective, enriching the narrative around the complexities of social media movements and the nature of collective action in the digital age.

Strategic Social Media as Activism serves as an invaluable resource for students and educators alike, complementing courses in public relations, journalism, sociology, political science, and digital activism. By weaving together theoretical frameworks and practical examples, the book equips readers with a comprehensive understanding of how social media can be harnessed for meaningful activism and social change.