Becoming a Public Relations Writer
Strategic Writing for Emerging and Established Media
Amber L Hutchins author Natalie T J Tindall author Ronald D Smith author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:31st Mar '25
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£195.00(9781032161297)
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.
The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills. This new edition is significantly streamlined with numerous updates throughout. It features updated diverse and inclusive examples and expands its coverage of writing for digital and social media, addressing influencer relations, media pitching, and media catching. A standalone chapter on ethics and legal issues for the PR writer also informs every chapter of the text. Helpful pedagogy includes in-class discussion prompts and writing assignments.
This seventh edition is an ideal text for undergraduate and postgraduate courses in public relations writing.
Free additional online resources include chapter summaries, assignments, test bank, sample syllabi, and other resources for the PR writer. Please visit www.routledge.com/9781032159324.
"Becoming a Public Relations Writer is my textbook of choice for teaching public relations writing for several reasons. The book is inviting and informative for students learning and practicing various professional writing styles. The exercises are helpful, and the writing tips are excellent. The glossary is valuable. The book can help strategic communicators of any skill level improve their writing skill."
Bonnie P. Riechert, Ph.D., APR, Fellow PRSA, Belmont University, USA
“This edition frames public relations writing for students in a refreshing way. With fresh case studies and examples, it will be crystal clear for students how different types of strategic writing fit into the dynamic public relations industry.”
Sarah G. Hall, Illinois State University, USA
"This is a very good overview, with exercises and explanations, of the diverse writing skills needed to enter the PR industry."
Dr Averill Gordon, Auckland University of Technology, New Zealand
ISBN: 9781032159324
Dimensions: unknown
Weight: 620g
322 pages
7th edition